Vermillion - Targeted Advertising on the move

Mobile advertising is individual, pervasive and more importantly, permission-based. It is a compelling medium that holds great potential to all stakeholders, by ensuring maximum reach and efficiency. Advertisements on the mobile phone are location-based and highly targeted. And so, need to be relevant to the audience. Logica's Vermillion helps you achieve this. It makes mobile advertising highly significant, personalised and efficient.

Multi-channel mobile advertisement serving is offered in various forms:

SMS/MMS push and SMS/MMS pull
banner and full screen interstitials
text link to mobile website
ring back tones
video advertisement
visual voicemail
targeted ’key word’ based advertisement

Vermillion makes it possible for you to profitably optimise this medium. It enables contextually relevant mobile advertisements based on permission, location, presence, social networking behaviour and the subscribers’ preferences. From advert injection to campaign management, to target-based profiling and reporting, you are able to handle all aspects of your business. Vermillion presents a unique opportunity to create value for mobile operators, advertisers and customers, alike.

Features include:

Customer Profiling
Inventory Management & Analytics
Campaign Management & Analytics
Open Interfaces
Integration with third-party web applications including social networks like Facebook
Supports seamless integration with location based services and IM servers
Loyalty Management - facilitated by integration with charging and rating systems